famous marketing brand expert joint Speaker: "enterprise innovation marketing system training – only talk about dry goods innovative marketing system"
in 2010, we have introduced a model of Taiwan Daily’s website crazy to sell off, was founded at the beginning of really good development, but a matter of daily group purchase mode A new force suddenly rises. soon, lonely, become a failed business model, which makes the crazy sell-off in 2011 was in the dying year struggle, was acquired by other companies to avoid collapse.
crazy to sell off the transition to group purchase website, in the past three years the elimination rate reached 75% in the super competitive industry, it survived last year, revenues of NT $300 million yuan, compared with the beginning of 2008, over 99 times, among the Taiwan network group purchase the first four, estimated 2014 revenue of NT $1 billion, it is expected and the Groupon Taiwan station and PayEasy’s group purchase network 17Life, a second position for group purchase website.
This is why
ants can survive? The key lies in the survival of commodities. "Not more than the number of goods, not faster than the speed of delivery, low cost, no bargaining power we are too small!" crazy to sell off the founder know that they cannot and manufacturers hard, can only "commodity", "no one else is selling"
2012, the company decided to develop customized products, non standardized specifications lock snacks class start, looking for the self-employed bakery cooperation nougat soda biscuit, the popular, sold 1 million tablets in four months, the performance of 10 million yuan.
however, after shopping malls are relentless and sandwich cookies are red, suppliers have also moved into the arms of the entity retail chain, no longer give priority to crazy selling.
at the end of 2013, more crazy to sell off the first to introduce a "cake" potted plant, the Tiramisu cake in the palm of the plastic pot, put small edible bean sprouts, stone lotus and strawberry, three in succession in two months sold a total of 186 thousand, the average day can sell 3 thousand, with a price of 49 yuan, sold a total of about 9100000 yuan, almost crazy to sell off the goods over the most popular animal action power of a single grade of $10 million.
, and this kind of customized goods for crazy sales brought about 20% to 40% high margin.
in addition to desserts, snacks, mobile power, socks and other factory products in Taiwan, have also become crazy sell customized product targets. Try two years of water temperature, taste the lesson, but also to eat the sweetness of customized goods sold in the crazy sales of the proportion, is expected to rise to 20% this year (80% other is mass circulation goods).
crazy to sell off the subject of others can not steal? "High margin customized products must understand the supply chain, too much time, manufacturing technology and good at thinking, engage in marketing network platform is not the.