Depth analysis light technology heavy ecological SONY is how to step by step to decline

since the 2008 fiscal year, SONY’s performance is almost 7 consecutive years of losses, while the 2014 fiscal year losses continue to expand, the current SONY has stopped China mobile phone market development, and even continue to sell the office building to fill the loss of the black hole. I would like to explore the part of SONY’s historical trajectory and reverse questioning, those lack of hardware technology and foundation of eco phone companies will succeed,

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as we all know, SONY used to beat the world with technology. But since fiscal year 2008, SONY’s performance has been losing for almost 7 years, while the deficit for the 2014 fiscal year has continued to expand. So far, the cumulative loss has even exceeded 1 trillion yen, SONY has stopped the Chinese market research and development of mobile phones, and even to continue to sell office buildings to fill the loss of the black hole.

, I would like to explore the part of SONY’s historical trajectory and reverse questioning, those lack of hardware technology and foundation of eco mobile phone companies will succeed in the end?

SONY’s success due to technical advantages, consistent with the market demand during the period

The author thought that

, SONY and most Japanese companies, is the miniature of the industrial age, indulge in the perfect hardware details of the building, its technical and aesthetic judgment for overconfident but because of the lack of contact with the user, close to market opportunities, product launch, users often do not buy it. But in fact, the author’s point of view before this has certain limitations.

SONY

original success is because of technology, it is essentially a Hard Suits Inc, its success is unique technical advantages, the market demand, but its failure is that SONY later in the company management and the strategic level began to despise the hardware and the value of the product itself. You know, SONY’s best selling products in the glorious period are mostly related to technology leadership. For example, before 1997, users in Japan who bought high-definition televisions were dissatisfied with the quality of the picture, and SONY, in line with the current situation, will bring the DRC technology flat TV "WEGA" to the market. And the visibility of flat screen tube and the high-definition picture quality brought by DRC technology have been recognized by consumers, and WEGA TV has become a hot selling product.

in addition, SONY’s iconic success product, Walkman, was once a product of an era of lifestyle. But Walkman popular due to its leading technology innovation, originally only high quality stereo music in the room to enjoy the high quality stereo Walkman to break the geographical limitations, so that the user can no, indoor and outdoor can also enjoy high quality stereo, then SONY continues to improve its function, update, experience and the sound head mounted stereo radio is almost unmatched at the time. Sonny Kojobs once Walkman repeated repeated dismantling of the walkman. And SONY once Playstation game machine, a release is also "revolutionary and subversive" image, it established the industry standard