f you stop Taobao promotion costs traditional enterprises how to do electricity supplier

[introduction] best buy network COO Zhang Xiaojun will leave, is currently handling the formalities. As the best buy network veteran, Zhang Xiaojun’s departure more meaningful, excellent purchase network really encountered a serious crisis.

Author: e-commerce expert Zhuang Shuai

 

recently executives drain badly hit the net again, July 17th news, according to best buy network insiders confirmed that the excellent purchase network COO Zhang Xiaojun will leave, is currently handling the formalities. As the best buy network veteran, Zhang Xiaojun’s departure more meaningful, excellent purchase network really encountered a serious crisis.

first review the excellent purchase network belongs to BELLE international electricity supplier Road:

BELLE a few years ago to test the water electricity supplier has been in low profile, by Taobao, Tmall and B2C distribution distribution and steady development of three legs (B2C distribution by scouring the web order is completed by the group), veteran Xie Yunli led a team to the electricity supplier is not luxury brand BELLE’s sale mode next, the follow-up launched one after another for the network for a network, then the new brand, the path for future development before 2011 is believed to go the successful case of more solid traditional brand enterprises to enter the electricity business than Lining.

With

after 2010 to Amoy net, good music to buy access to billions of dollars of financing and rapid development, to the two supplier of BELLE group to sit, one is worried about myself again by channel, on the other hand is the assessment found themselves have a huge development advantage in the field of electricity providers, these the advantages include:

one, many brands: in addition to BELLE’s own several big women’s shoes brand, followed by the agency’s internationally renowned sports brands – ADI, Nike, etc., in the network sales trend with a rapid growth;

two, category expansion easier: as to women’s own brand, agent well-known sports brand BELLE group, how to multi brand and multi category has the absolute market advantage and market position to become the most thinking through these years. Offline shop, expansion of brand and category is obviously too slow, and has been operating in the electricity supplier business can easily expand the brand, but can not quickly expand the category;

three, capital advantage: in the process of cooperation with the electricity supplier companies, BELLE found business is a capital intensive business, and the advantage of BELLE group in terms of capital which does not depend on the capital to develop, so must be able to beat the more vertical electricity supplier must rely on capital, become "the one left is king.

four, talent advantage: through a few years of electricity supplier practice, already has a strong executive power, professional higher electricity supplier team, talent training can deal with the scale of the electricity supplier business development or higher.

five, the supply chain advantage: this makes BELLE heart exciting, but also its attraction

Leave a Reply

Your email address will not be published. Required fields are marked *