Analysis of the reasons for the decline of website ranking and Solutions

for most sites, when after the emergence of the ALEXA website ranking drop phenomenon, need to upgrade the ALEXA website ranking problem, is actually in the stable stage of how to effectively promote the website visit quantity to enter a new round of growth problems.

Although the

ALEXA website ranking system has many shortcomings, but as the only thing you can do for the global ranking of traffic organization website, ALEXA ranking data is still seen as a judgment reference index of the value of the site, so when the site’s ranking declined significantly, often make the website operators feel a lot of pressure, and to find some way improve the site ALEXA ranking. In fact, the ALEXA website ranking can indeed explain some problems: Although the top-ranking website is not really a huge traffic (not to exclude certain websites by cheating means to gain high ranking), but ranked very backward sites must not have a great amount of visit. Therefore, the actual situation is that most of the site operators for the ALEXA site ranking is still basically recognized and care, especially as a comparison of similar sites, ALEXA data has its own value.

on the site visits rose ALEXA website ranking decline "in this paper, analyzing four reasons ALEXA website ranking drop, which is put forward for the same growth and their website ranking website ranking fell in particular should pay attention to, and that it is necessary to" design according to the stage characteristics of the web site operators the operation of promotion plan". What this article wants to talk about is the website promotion problem in the operation stability stage.

Put

in a series of articles "new observation of online marketing of 120 kinds of practical methods of website promotion", from the perspective of website promotion, a website from planning to stable development has four basic stages: site planning and construction stage, the early release site, the site site growth period, stable period. In these four stages, in general, the first three stages of the site visits will be increased significantly, accordingly, the site ALEXA ranking is also rising. In the stable period of the website, the growth of the visit is slow, even there is a certain drop, and the decline of ALEXA ranking usually appears at this stage. So, for most sites, when after the emergence of the ALEXA website ranking drop phenomenon, need to upgrade the ALEXA website ranking problem, is actually in the stable stage of how to effectively promote the website visit quantity to enter a new round of growth problems.

The promotion of

in stable phase to the site, other than the new stage of website promotion had greater difficulty obviously, because the website promotion has been applied over conventional methods, the new website promotion strategy will undoubtedly need to make major adjustments to the existing business activities, which for many network stations and is not a simple thing, such as add new features and services, expand into new areas of business. So, when the site enters a stable phase, how do you make it?

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