Wrapped cupcakes for FMCG

first_imgQuorn Country Foods has launched a range of cupcakes onto the FMCG market this month, under the brand name Charlotte’s Cupcakes. Designed to transfer the popularity of the boutique cupcake market into the FMCG arena, the cupcakes are hand-decorated; a ’four-stage topping’, features a swirl of frosting, topped with vermicelli, hologram glitter and a sweet treat.”I looked in-store to find there was nothing delivering a viable boutique-style cupcake within the FMCG snacking market,” said Charlotte Haggis, MD, Quorn Country Foods.The cupcakes are encased in a single acetate tray, finished with a colourful polka-dot film and come in strawberry, lemon, chocolate and vanilla flavours.last_img read more